Pokémon
Pokémon
Filming · edit
In my free time I make 'cozy' content. I posted this reel on an account with 40 followers and it landed a 3.7% engagement rate!
Looking for a graduation internship
I create, film and edit short-form content that performs on social. Reels, photography and full campaigns, from first idea to final cut.
I'm Liam Neger, a content creator based in Velddriel. I make content that stops people mid-scroll: reels, carousels, blogs, and other kinds of content you can use for campaigns and more.
I'm studying Online Content Creation at HU University of Applied Sciences Utrecht. With my graduation internship behind me, I've earned my diploma! During the programme I worked on campaigns for a range of companies and foundations: Citymarketing Amersfoort, UseTheNews, VOAM and Radio 10.
I like being involved in the whole process: researching an audience, shaping the concept, setting up the strategy, then making and editing the content. And I'm not done once it's published; I love digging into the results so I can keep making the content better. In my free time I happily experiment with all of this on my own social platforms.
Curious? Keep scrolling to see my content!
Reels and campaigns I made for Citymarketing Amersfoort and the city's shops, routes and events. Hover a reel to play it.
Content Creation (HBO) at HU University of Applied Sciences Utrecht.
During this programme I learn how to use online content effectively to get a target audience moving. The thread running through it is the content cycle, which has four parts: analysis and concept development, planning and organisation, creation and publication, and evaluation and optimisation. Within that cycle the whole creative process comes together: from researching audiences and spotting pain points to producing well-designed content and analysing the results.
In the first year you go through that whole cycle once, with briefs from real clients. You learn, among other things, to analyse audiences, write (online) copy, develop concepts and work with a content calendar. In the second year you work more independently. That year ends with a graduation internship in which you solve a content challenge yourself.
Throughout the programme I work on skills like audience analysis based on data and trends, project management, social media management and creating content in text, photo, video and podcast. I also learn how to use AI responsibly and how to collaborate with clients, both commercial and public.
Through school I have worked for: Citymarketing Amersfoort, Use The News, VOAM (Marketingbureau Zandbeek) and Radio 10.
The stories behind two clients I learned the most from: a city and an artist.
Citymarketing Amersfoort
Citymarketing Amersfoort was the first client I got to work for through school. My first project was about content that helps new students find their way around the city. During that project I noticed that citymarketing really appeals to me. I also really wanted to put content marketing to work for a social cause for once. CMA uses content marketing to put Amersfoort firmly on the map and bring people together.
From March 2026 I spent two months connected to the foundation. During that period the focus was on the theme of textiles. Among other things, I made content for the Podwalk, a route through the city where people visit various locations connected to textiles. My content appears both on social and in the accompanying Podwalk app. I was also involved in improving pages on the website, and I created footage for a city walk by the VVV.
What I mainly worked on
Ahrix
Ahrix is a music producer, known among other things for his hit Nova and his collaboration with Alan Walker. After a period of little activity, and with a new track on the way, it was time to get his socials moving again. I helped with that. I thought along about content that could drive activity on his channels and reconnect his audience with the music. I made part of that content, which Ahrix published himself.
What I worked on
Beyond client work, I explore other forms of content where I can put my skills to use.
UGC
Recently I've also started making UGC, or user-generated content. That's content that looks as if an ordinary user made it themselves. Think of an honest review or a short video in which I show a product the way a customer would. Brands like to use it because it often comes across as more genuine than a regular ad.
What I enjoy about it is that I work for all kinds of different companies, each with its own audience. Every brand also hands me its own brief to work within. For some people that might feel limiting, but for me it's exactly the kind of challenge I like: making something strong within those lines.
Product content
Alongside client work I also make visual content around products, think unboxings where I unpack a product and bring it into frame with mood and atmosphere. A few examples:
Examples
Stills from shoots for the city: from colourful shops to the people and makers behind them.
In my free time I like heading out with my Canon R7. Animals are my favourite subject. I then edit my photos in Photoshop and Lightroom. Below is a selection of my work, from animal photography to the imagery I made for Citymarketing Amersfoort.
Everything I work with day to day. The highlighted skills are where I'm strongest.
Sep 2024 – present
Online Content Creation
HU Utrecht — Associate degree
Sep 2023 – May 2024
Communication & Multimedia Design
Avans University — Bachelor
Sep 2021 – May 2023
History Teacher (secondary)
HU Utrecht — Bachelor · foundation year completed
Sep 2019 – May 2021
Legal Administrative Services
MBO Utrecht — vocational · completed
Mar 2026 – May 2026
Content creator
Citymarketing Amersfoort · reels, photography & campaigns
Sep 2022 – Sep 2023
Student coach
HU Utrecht
May – Jun 2023
Accounts receivable
Partou Childcare
Jul – Nov 2021
Administrative assistant
Stichting BKR
Apr – Aug 2021
Teaching internship
RSG Lingecollege
Nov 2020 – Apr 2021
Legal admin internship
Stichting Papyrus
Looking for someone who makes content that performs? I'm after an internship. Send a message, I reply fast.