Miniso
Nerdy hotspots
Concept · filming · edit
Atmosphere reel for the Miniso store in Amersfoort. Made for social and as an eye-catcher on the city's shop page.
Watch on InstagramLooking for a graduation internship
Content you stop for.
I create, film and edit short-form content that performs on social. Reels, photography and full campaigns, from first idea to final cut.
SEO Hooks CTA Interaction Storytelling KPI Engagement Rate Conversion Target Audience
This is me
I'm Liam Neger, a content creator based in Velddriel. I make short-form content that makes people pause: reels, photography and campaigns for brands and for the city.
I'm studying Online Content Creation at HU University of Applied Sciences Utrecht. For Citymarketing Amersfoort I made content for shops, routes and events, from audience research to the final frame.
I like owning the whole process: shaping the concept, shooting on location and editing until it lands. Now looking for an internship where I get to do that every day.
- Based in
- Velddriel, Gelderland
- Studying
- Online Content Creation, HU
- Experience
- Citymarketing Amersfoort
- Languages
- Dutch · English
My programme
Content Creation at HU University of Applied Sciences Utrecht, plus the hours I put in on my own time alongside it.
I'm studying the Content Creator programme. There I learn how to make effective online content in image, sound and text. The thread running through it is the content cycle, which has four parts: analysis and concept development, planning and organisation, creation and publication, and evaluation and optimisation.
In the first year you go through that whole cycle once, with briefs from real clients. You learn, among other things, to analyse audiences, write (online) copy, develop concepts and work with a content calendar. In the second year you work more independently. That year ends with a graduation internship in which you solve a content challenge yourself.
Throughout the programme I work on skills like audience analysis based on data and trends, project management, social media management and creating content in text, photo, video and podcast. I also learn how to use AI responsibly and how to collaborate with clients, both commercial and public.
Through school I have worked for: Citymarketing Amersfoort, Use The News, VOAM (Marketingbureau Zandbeek) and Radio 10.
The work
Reels and campaigns I made for Citymarketing Amersfoort and the city's shops, routes and events. Hover a reel to play it.
Featured work
The stories behind two clients I learned the most from: a city and an artist.
Citymarketing Amersfoort
Where my interest in citymarketing began
Citymarketing Amersfoort was the first client I got to work for through school. My first project was about content that helps new students find their way around the city. During that project I noticed that citymarketing really appeals to me. The idea that you can use content to show a city as it really is was something I enjoyed working on from the start.
From March 2026 I spent two months connected to the foundation. During that period the focus was on the theme of textiles. Among other things, I made footage for the Podwalk. It works like this: you buy a bag of goodies at the VVV and then walk a textile route through the city. My reels live in the accompanying app, so you still get a good impression of a location even when it's closed during your walk. I also made a promo reel for the route.
What I mainly worked on
- Filming and editing reels
- Writing captions with attention to SEO
- Audience research
- Rewriting and creating content for shop pages
- Contact with stakeholders
Ahrix
Getting the socials moving again
Ahrix is a music producer, known among other things for his hit Nova and his collaboration with Alan Walker. After a period of little activity, and with a new track on the way, it was time to get his socials moving again. I helped with that. I thought along about content that could drive activity on his channels and reconnect his audience with the music. I made part of that content, which Ahrix published himself.
Footage
- Reel
- Cats reel
- Photos
I make this too
Beyond client work, I explore other forms of content where I can put my skills to use.
UGC
Working within a brief as a creative challenge
Recently I've also started making UGC, or user-generated content. That's content that looks as if an ordinary user made it themselves. Think of an honest review or a short video in which I show a product the way a customer would. Brands like to use it because it often comes across as more genuine than a regular ad.
What I enjoy about it is that I work for all kinds of different companies, each with its own audience. Every brand also hands me its own brief to work within. For some people that might feel limiting, but for me it's exactly the kind of challenge I like: making something strong within those lines.
Coming soon UGC videos are coming soon.
Product content
Products in frame
Alongside client work I also make visual content around products, think unboxings where I unpack a product and bring it into frame with mood and atmosphere. A few examples:
Examples
- Sony earbuds unboxing
- Insta360 Go Ultra unboxing
- Keyboard unboxing
Campaign stills
Stills from shoots for the city: from colourful shops to the people and makers behind them.
Photography
In my free time I like heading out with my Canon R7. Animals are my favourite subject. I then edit my photos in Photoshop and Lightroom. Below is a selection of my work, from animal photography to the imagery I made for Citymarketing Amersfoort.
What I bring
Everything I work with day to day. The highlighted skills are where I'm strongest.
Strategy
- Audience research strong in
- Crafting core messaging strong in
- Content calendars
- SEO & online copy
Production
- Photography strong in
- Videography strong in
- Adobe Premiere
- Adobe Photoshop
- Lightroom Classic
- Graphic design
Collaboration
- Stakeholder communication strong in
- Translating briefs strong in
- Hitting deadlines strong in
Liam — Content creator Velddriel, NL · lcjneger@outlook.com · Instagram
My route
Download CVEducation
-
Sep 2024 – present
Online Content Creation
HU Utrecht — Associate degree
-
Sep 2023 – May 2024
Communication & Multimedia Design
Avans University — Bachelor
-
Sep 2021 – May 2023
History Teacher (secondary)
HU Utrecht — Bachelor · foundation year completed
-
Sep 2019 – May 2021
Legal Administrative Services
MBO Utrecht — vocational · completed
Experience
-
2024 – May 2026
Content creator
Citymarketing Amersfoort · reels, photography & campaigns
-
Sep 2022 – Sep 2023
Student coach
HU Utrecht
-
May – Jun 2023
Accounts receivable
Partou Childcare
-
Jul – Nov 2021
Administrative assistant
Stichting BKR
-
Apr – Aug 2021
Teaching internship
RSG Lingecollege
-
Nov 2020 – Apr 2021
Legal admin internship
Stichting Papyrus
Let's make something
Looking for someone who makes content that performs? I'm after an internship. Send a message, I reply fast.